Google Ads, measured all the way to the sale
Paid search for home service contractors and B2B teams, with call tracking, CRM, and offline conversions built in.
Google's automation is only as good as what you feed it.
Targeting, bidding, and creative are handled by Google now. Those systems learn from the conversion data you send back, which means the account performs at the level of that data and no higher.
Most accounts send form fills and phone calls with no idea which ones turned into work. The bidding does exactly what it's told and finds more of the same, including the tire kickers.
What this usually looks like.
Optimizing on the wrong thing
Your campaigns count form fills. Some of those close and most don't, and Google can't tell the difference because nobody told it.
See how setup worksPhone leads nobody can trace
Most local work closes over the phone, and most accounts have no record of which campaign produced the call or what happened after it.
See how setup worksLeads that go cold waiting
A lead answered in five minutes is worth a multiple of the same lead answered in an hour. Usually that gap is a missing system, not a sales problem.
See how automation worksI build the tools I run client work on.
Pydak is a CRM for local service businesses. It tracks a lead from the first call through to the closed job, and sends that outcome back to Google Ads so the bidding learns from revenue instead of form fills.
It exists because I kept needing it. The tracking layer this site talks about is not something I assemble from vendor subscriptions, it's software I wrote and maintain.
Need help getting your Google Ads measured properly?
Tell me what you're running and what isn't working. If it's a fit, I'll say so, and if it isn't, I'll tell you that too.